The response to the new company name was very positive, and the entire team is now looking forward to building a strong brand presence around our new company name, concludes Peter Skaugvold, CEO at Waive.
The startup has launched its first in-house developed product for the aquaculture industry and has undergone a rebranding for the upcoming commercial growth phase.
The new company name, Waive, evokes clear associations with the ocean’s waves, but it also subtly hints at sonar-technology. Waive interprets sound waves in its sonar-based solution, which, when combined with the company’s cloud-based control panel running complex algorithms, sets a new standard for accuracy. Through machine learning and Artificial Intelligence, Waive help fish farmers to look beneath the surface to uncover the actual conditions in their fish pens.
Elleve, the design agency, assisted us throughout the name change process and the development of our new brand identity, says Peter Skaugvold, CEO of Waive. It was an engaging process where we involved both employees and the company’s board. The response to the new company name was very positive, and the entire team is now looking forward to building a strong brand presence around our new company name, Waive, concludes Skaugvold.