It is very uplifting and rewarding to be a finalist for such a highly regarded award, says Per Ove Skorpen, CEO at Norsk Vind.
The purpose of this award is to highlight an initiative that is creating a positive impact for people, society or the environment and that can be seen as an example or inspiration for other actors on the market. It is very uplifting and rewarding to be a finalist for such a highly regarded award, says Per Ove Skorpen, CEO at Norsk Vind.
A towering climate-clock was the main element in the campaign that went live in January 2020 and was visible all over Norway. It was a countdown clock of 15 x 3.5 meters which counted down to 2030, the year in which greenhouse gas emissions must be halved, and was meant to symbolize the urgency of fighting climate damage.
Sustainable Brand Index is Europe’s largest independent brand study focused on sustainability. Sustainable Brand Index measures and analyses how sustainability affects branding, communication and business development. With the help of more than 60 000 consumers and 1 000 decision-makers across 8 countries, the study measures and analyses over 1 400 brands across 34 industries on sustainability. For more information about Sustainable Brand Index click here.